Politique de confidentialité

Last updated: April 23, 2025

This Privacy Policy explains how Wake Up Apparel ("Wake Up Apparel", "we", "us", or "our") collects, uses, and shares your personal information when you visit, shop, or otherwise interact with us through wakeupapparel.com (the “Site”) or any related services (collectively, the “Services”).

By using our Services, you agree to the terms outlined in this Privacy Policy. If you do not agree, please refrain from using the Site.

🔄 Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. When updates occur, we will revise the “Last updated” date and post the updated policy on the Site.

📥 Information We Collect

We collect personal information in several ways, depending on how you engage with Wake Up Apparel.

Information You Provide Directly:

  • Contact details: Name, email, phone number, shipping/billing address

  • Order information: Purchase history, payment confirmation

  • Account details: Username, password, security responses

  • Support communications: Messages, inquiries, or feedback

Information We Collect Automatically:

  • Device data: IP address, browser, device type

  • Usage data: Pages viewed, time on site, clicks

  • Tracking technologies: Cookies, beacons, pixels (see Cookies section below)

Information from Third Parties:

  • Platforms & processors: e.g., Shopify, Stripe, marketing partners

  • Analytics & advertising services: For performance and promotion

🎯 How We Use Your Information

We use your information to:

  • Fulfill orders and provide customer service

  • Process payments and manage returns

  • Improve website performance and functionality

  • Send promotional messages, including:

    • New arrivals and product drops

    • Sales and special offers

    • Personalized product recommendations

You can opt out of marketing emails at any time by clicking the unsubscribe link in any email.

🔗 Cross-Brand Communication

Your data may be shared across the TRW Holdings, LLC family of brands, including:

  • Wake Up Apparel

  • Balzannas

  • Rez Swag

  • Other TRW-owned entities

You may receive offers or updates from these affiliated brands. All marketing communications include opt-out options.

🔐 Security & Fraud Prevention

We use commercially reasonable safeguards to protect your information and prevent fraud, unauthorized access, or misuse of the Services.

🍪 Cookies & Tracking

We use cookies and similar technologies to:

  • Keep you logged in

  • Track usage and analytics

  • Personalize shopping experiences

You can manage cookie preferences in your browser settings.

For information about cookies placed via Shopify, see: Shopify Cookie Policy

We honor Global Privacy Control (GPC) signals, but do not currently respond to other “Do Not Track” settings.

📤 How We Share Information

We may share your personal data with:

  • Vendors and service providers (e.g., hosting, fulfillment, marketing)

  • Business affiliates under TRW Holdings

  • Authorities when required by law

  • Successors in the event of a merger, sale, or reorganization

We do not sell your personal or sensitive data. Some data (like IP and usage) may be shared with marketing partners for ad targeting under applicable laws.

🌐 International Transfers

If you are located outside the U.S., your information may be processed in the United States. We use standard contractual clauses or similar safeguards where required by law.

👶 Children's Privacy

Our Services are not intended for children under 16. We do not knowingly collect data from children. If we become aware, we will delete the information promptly.

📁 Data Retention

We retain personal data only as long as needed for legitimate business purposes or to comply with legal obligations.

⚖️ Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access or request a copy of your data

  • Correct or update your information

  • Delete your personal data

  • Object or restrict processing

  • Withdraw consent (where applicable)

  • Port your data to another provider

  • Appeal decisions regarding your rights

  • Manage communication preferences

To exercise your rights, email us at support@wakeupapparel.com. We may need to verify your identity before fulfilling your request.

📞 Contact Us

If you have questions or concerns about our privacy practices, contact us:

📧 Email: support@wakeupapparel.com
📍 Address: Wake Up Apparel, 7305 SW Pecan Meadow Dr, Lawton, OK 73505, USA